As a color, material and finish consultant, I find explaining what I do often sparks an aha moment that CMF is critical in how a customer connects with a product. CMF decisions are an emotional catalyst that plays a pivotal role in how your customers perceive and value your products. Effectively applied, these visual and tactile messages communicate your brand’s personality, and make the experience of owning and using your products emotionally appealing.
A sound CMF strategy can make or break a new product introduction. Similarly, a CMF program refresh, grounded in effective sensory appeal, strengthens your brand and your customers’ emotional response to your products.
At Kerry Rowe Design, I delight in helping my customers find their voice in the often complex world of CMF design. Focusing on your brand and market requirements to create tailored strategies, I apply more than 25 years of design and development experience in commercial interiors, balancing business needs with culturally relevant aesthetics. Through my broad range of work and deep knowledge of color, materials and processes, I help differentiate your product and influence customer preferences in a marketplace of increasing options and complexity.